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1

A service effort allocation model for assessing customer lifetime value in service marketing

Shaw‐Ching Liu, Ben, Petruzzi, Nicholas C., Sudharshan, D.

Journal:

Journal of Services Marketing

Year:

2007

Language:

english

File:

PDF, 396 KB

english, 2007

2

The role of mood in price promotions

Hsu, Chung‐kue, Shaw‐Ching Liu, Ben

Journal:

Journal of Product & Brand Management

Year:

1998

Language:

english

File:

PDF, 179 KB

english, 1998

3

After‐service response in service quality assessment: a real‐time updating model approach

Shaw‐Ching Liu, Ben, Sudharshan, D., Hamer, Lawrence O.

Journal:

Journal of Services Marketing

Year:

2000

Language:

english

File:

PDF, 164 KB

english, 2000

4

Customer Participation Behavior in High- Versus Low-Contact Services: The Multiple Roles of Customer Trust

Ling-Yee Li, Esther, Liu, Ben Shaw-Ching, Luk, Sherriff T. K.

Journal:

Journal of Global Marketing

Year:

2017

Language:

english

File:

PDF, 734 KB

english, 2017

5

Situational risk in organizational buying: A basis for adaptive selling

Michele D. Bunn, Ben Shaw-Ching Liu

Journal:

Industrial Marketing Management

Year:

1996

Language:

english

File:

PDF, 1.15 MB

english, 1996

6

DiffuNET: The impact of network structure on diffusion of innovation

Shaw‐Ching Liu, Ben, Madhavan, Ravindranath, Sudharshan, D.

Journal:

European Journal of Innovation Management

Year:

2005

Language:

english

File:

PDF, 192 KB

english, 2005

7

Optimal response to a next generation new product introduction: to imitate or to leapfrog?

D. Sudharshan, Ben Shaw-Ching Liu, Brian T. Ratchford

Journal:

Managerial and Decision Economics

Year:

2006

Language:

english

File:

PDF, 287 KB

english, 2006

8

Dimensions of Internet Commerce Trust

Aiken, K. Damon, Mackoy, Robert, Liu, Ben Shaw-Ching, Fetter, Richard, Osland, Gregory

Journal:

Journal of Internet Commerce

Year:

2007

Language:

english

File:

PDF, 1.40 MB

english, 2007

9

Optimal Response to a Next Generation New Product Introduction: To Imitate or to Leapfrog?

D. Sudharshan, Ben Shaw-Ching Liu and Brian T. Ratchford

Journal:

Managerial and Decision Economics

Year:

2006

Language:

english

File:

PDF, 3.25 MB

english, 2006

10

Strategic alignment and foreign entry performance: a holistic approach of the impact of entry timing, mode and location

Jing', N.A., Tang, an, Liu, Ben Shaw Ching

Journal:

International Journal of Business and Systems Research

Year:

2012

Language:

english

File:

PDF, 274 KB

english, 2012

11

The role of trust and budget emphasis in managing degree of autonomy and performance

Mahenthiran, Sakthi, Liu, Ben Shaw Ching, Hashim, Zalina

Journal:

International Journal of Business and Systems Research

Year:

2010

Language:

english

File:

PDF, 458 KB

english, 2010

12

Impact of O2O platform multihoming and vertical integration on performance of local service firms â a quantile regression approach

Wan, Xing, Wang, Nianxin, Liu, Ben Shaw-Ching

Journal:

Internet Research

Year:

2020

File:

PDF, 486 KB

2020